[Acmsmajors] [Advisers] ESRM 320 Marketing & Management From a Sustainability Perspective, Au11

[Julie Martinson]

ESRM 320 is an introductory business course designed for non-business 
majors, has NO prerequisites, and gives NW or I&S credit.

ESRM 320
SLN 13777
TU/TH 5:30-7:50 PM

ABOUT 320:
For-profit companies and non-profit organizations use marketing and human
resources to create and deliver products, services, and ideas. This course
explores: 1) business practices that are aligned with environmental
stewardship and social responsibility standards; 2) the concepts and models
of a market orientation; 3) how markets are researched and targeted, and
products positioned, to meet consumer needs; 4) creating and pricing
products, developing distribution channels, and implementing promotion
campaigns; 5) managerial and leadership skills and styles; 6) how companies
motivate employees and develop human capital; and 7) methods for recruiting,
selecting, training, and evaluating employees.

* What does sustainability mean, and how is it manifested in business?
Various definitions of sustainability have been used, but all share a common
understanding that sustainability refers to integrating environmental,
social responsibility, and financial/economic elements in order to meet the
needs of people today without compromising Earth’s capacity to provide for
future generations. Said another way, practicing sustainability involves
balancing the three Ps: planet, people, and profits.

Thank you.

Dorothy Paun, PhD, MBA
University of Washington
396 Bloedel Hall, Box 352100
Seattle, WA 98195 USA
001.206.685.9467
https://courses.washington.edu/sustains/ (non-university people)
https://catalysttools.washington.edu/workspace/dap/13943/ (for people with a
UW ID)
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