FW: Abercrombie & Fitch Petition and Boycott! (fwd)
ASUW Women's Action Commission
asuwomn at u.washington.edu
Wed Apr 24 16:12:43 PDT 2002
BOYCOTT ABERCROMBIE AND FITCH Heads up! In response to the Abercrombie &
Fitch t-shirts, and to promote greater awareness, a protest rally is being
planned for Saturday, April 27 from 1-3PM at the University Village
Abercrombie & Fitch 2540 NE University Village, Seattle
WHY ARE WE STILL FIGHTING? Because Abercrombie & Fitch have not met the
following national student demands: Permanently remove the entire line of
offensive "Asian" T-shirts. Publish a public apology from CEO Michael S.
Jeffries in the form of a one-page advertisement in all major newspapers.
Post this apology in all Abercrombie and Fitch stores, the main page of the
website, and the next issue of the quarterly catalogue. Restore public image
and mend relationship with the Asian Pacific American community and
through increasing philanthropy and
investment in the Asian Pacific American community. In addition, we request
that Abercrombie and Fitch work with us to create and hire a new consultant
team to ensure sensitivity to minority issues. Develop an educational and
advertisement campaign with positive images of Asian Pacific Americans and
other people of color. This campaign should promote the diversity of our
nation and encourage understanding of diverse cultures and histories. (An
example is Timberland's "Give Racism the Boot" advertisement campaign.)
Encourage consumers to return "Asian" T-shirts and guarantee unconditional
refund with incentives (ie. vouchers or discount on future
purchases). Implement and improve diversity training for all employees and
diversify minority representation in its workforce. We want people to
understand that this is *not* about political correctness.
Japanese, Chinese, Filipino, and now Korean Americans have been in the
States for over one hundred years Yet still Asian Americans are treated
foreigners, while those who have only recently immigrated from Caucasian
countries are considered "American." This practice must stop.
The insensitivity displayed by Abercrombie & Fitch that led to this
matter--on the eve of APA Heritage Month--must be addressed.
Please visit http://www.boycott-af.com/ and sign the petition.
Stay tuned for additional information about the rally.
For more information, contact Mei-Ling Hsu (MeiLing001 at aol.com)
Chapter Director, NCBI Seattle
P.O. Box 22609
Seattle, WA 98122
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