[Foodplanning] Workshop on Branding & Marketing at Sat. Nov. 18, Glynwood Center, NY

[Jill Rubin]

Hello,

 

Below and attached is an announcement for an exciting workshop featuring
national and international innovators that have developed premier
branding and cooperative marketing programs for sustainably-produced
food products.  Please share the following announcement with farmers,
organizations, businesses, colleagues, etc. that may be interested.  The
workshop will be held at Glynwood Center in the Hudson Valley in
NY-about 1.5 hours north of NYC.  Please note that it is possible to
arrange overnight accommodations at Glynwood Center.  

 

Expanding the farmer's share:

Marketing & Branding techniques to improve profitability

WORKSHOP

 

Saturday, November 18, 8:30 AM- 3:30 PM

 

 

Why should farmers care about marketing and branding?  Marketing is the
art of creating demand for a product.  The goal is recognition, so
consumers know and want your products.  Marketing also helps explain why
these products are higher quality and are therefore, worth more.  When
consumers identify products with consistent images, messages, and names,
a brand emerges.  Since most individual farmers do not have the time or
resources to create and implement a marketing campaign, joint efforts
help farmers create a brand and establish a marketing campaign that will
improve profits.  

 

Expanding the Farmer's Share workshop is for farmers, food marketers,
chefs, extension agents, and consumers.  The workshop brings together
national and international innovators and leaders who have developed
premier branding and cooperative marketing programs for
sustainably-produced foods.  

 

Featured Speaker:

Erik Bruun Bindslev, Marketing Specialist, Duchy Originals Brand.  Duchy
Originals started in 1990 with a farm owned by Prince Charles and is now
a leading, premium food brand in the UK that sells over 130 value-added
products.  The focus of the company is to create a viable, healthy
future for farming, and support environmentally friendly farming
techniques.  

 

Panelists:

Chris Fullerton, Manager, Tuscarora Growers.  Tuscarora Growers is a
growers cooperative founded in 1988 by neighboring farms in Pennsylvania
to jointly market fruits and vegetables to the Washington, DC metro
area.  Now, Tuscarora Growers includes 25 producers and moves
approximately 50,000 cases of produce year-round. 

Tedd Heilmann, Cooperative Regions of Organic Producers Pools (CROPP).
CROPP is the producer cooperative for Organic Valley and Organic Prairie
brands.  CROPP was started in 1988 by 7 dairy farmers in Wisconsin and
has grown to include over 800 family farms nationwide selling everything
from organic cheese to orange juice to prime cuts of steak.  CROPP is a
farmer-owned cooperative.  Last year, Organic Valley had $245 million in
sales.  

Paul Willis, Manager, Niman Ranch.  Niman Ranch was started nearly 30
years ago and works with more than 500 independent pork, lamb, and beef
producers.  Niman Ranch products are featured in some of the best
restaurants in the country.  They have built a national reputation on
their incredibly delicious and high quality products as well as their
strict humane and sustainable production standards.  

 

Moderator:

Dr. Mary Hendrickson, Co-Director, Food Circles Networking Project,
University of Missouri. Food Circles Networking Project works to connect
farmers, consumers, and communities in building a regional food system.

 

For more information about Glynwood Center please visit  
www.glynwood.org <http://www.glynwood.org/> .

 

Due to limited seating reservations are required.  

Registration Fees: $35 per person; $25 for individual farmers; $40 for 2
farmers from the same operation.

Workshop includes continental breakfast and lunch.

 

You may make a reservation by contacting Anita Barber at (854) 265-3338
or abarber at glynwood.org or visiting our web site www.glynwood.org
<http://www.glynwood.org/> .

 

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