Marketing Matters - a recent publication

[Vernice Christian]

MARKETING MATTERS: Building an Effective Communications Program.

This is a resource to assist professionals and organizations in the field 
make the most of their programming and promotional efforts. Chapters 
cover: addressing the issue, identifying and working with partners, 
identifying and reaching the audience, creating a communication plan with 
a step-by-step guide, developing and pretesting materials, developing 
media outreach strategies to use the media effectively and enhancing 
outreach through partnerships, implementing and managing the program, 
types of evaluation. Sample materials are included.

The techniques outlined Marketing Matters convey an easy-to-use process 
for: 
-Building and Maintaining partnerships and Collaborative Efforts,
-Developing, Pretesting, and Implementing Products and Services
-Promoting Your Organization
-Building Positive Relationships with the Media
-Assessing Your Programs and Services
Marketing Matters was written for child abuse and neglect prevention 
programs; however, the practical advice on how to use communications and 
the media successfully make this book a useful tool for any organization 
or group. 

TO ORDER
Marketing Matters is available thought the National Clearinghouse on 
Child Abuse and Neglect Information.  This publication is free and is 
sent 2nd class postage. If you want it sent 1st class there is a postage 
cost. 
Tele: 1 - 800 - FYI - 3366 
Fax: 703-385-3206
E-mail: NCCANCH at CALIB.COM
Mail: National Clearinghouse on Child Abuse and Neglect Information.
	PO Box 1182
	Washington, DC 20013-1182
For specific details call Paula Antonovich at 703/998-1189.

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Information posted by:
		
    Vernice M. Christian        *  Food and Nutrition Information Center 
    Information Specialist      *  USDA National Agricultural Library        
    Tele: 301/504-5719          *  10301 Baltimore Avenue Room 304	     
    Fax: 301-504-6409	        *  Beltsville, MD 20705-2351		     
    e-mail vchristi at nal.usda.gov