market research with 18-24 year old's

[ABBY GOLD]

Hi Public Health Nutrition Listserv Members:

We are doing some market research.  I was wondering if anyone could direct
me to some focus group protocols for gathering information from college
students regarding how to present a positive health behavior change message
relating to increasing fruit and vegetable intake and physical activity. 
Basically, we'd like to find out what types of messages our population would
they hook into?

Here at North Dakota State University we have some great technology called
the Decision Center where we can gather people together using computers to
generate discussions.  A question is posed and then participants have an
opportunity to express their views or opinions while at the same time seeing
what other people have to say (all anonymously).  When everyone is finished
with their comments participants rank all of the statements/answers.  We
plan on using this with college students to gather qualitative data about
nutrition and physical activity and how to present a positive health
behavior change message using local media (radio mainly).  

Please email me directly at Abby_Gold at ndsu.nodak.edu

Thank you.



Abby Gold, MPH, LRD

Abby_Gold at ndsu.nodak.edu
Phone:  701/231-7482
Fax:  701/231-7174
North Dakota State University
Department of Food and Nutrition
PO Box 5057
Fargo, ND  58105-5057