market research with 18-24 year old's

[kkathry at okstate.edu]

The North Central Reg Res project has published several articles regarding
young adults.  See Betts NM et al. What young adults say about factors
affecting their food intake Econ of F and N 1995;34:59-64.

See also -

Georgio CC et al. Among young adults, college students and graduates
practiced more helathful habits and made more healthful food choices than
did nonstudents JADA 1997;97:754-759

Betts NM et al. Ways young adults view foods J N E 1997;29:73-79.

Keim KS et al. Vegetable and fruit intake and perceptions of selected young
adults JNE 1997;29:80-85.

Hope this helps.

Kathy



Kathryn S. Keim, PhD, RD, LD
Assistant Professor, Nutritional Sciences
425 HES
Oklahoma State University
Stillwater, OK 74078-6141
405-744-8293
FAX 405-744-7113
kkathry at okstate.edu





"ABBY GOLD" <Abby_Gold at ndsu.nodak.edu>@u.washington.edu on 01/25/2000
03:27:39 PM

Please respond to phnutr-l at u.washington.edu

Sent by:  PHNUTR-L-owner at u.washington.edu


To:   "Public Health Nutrition Discussion and Information Group"
      <phnutr-l at u.washington.edu>
cc:    (bcc: Kathryn S Keim/nsci/ches/Okstate)

Subject:  market research with 18-24 year old's


Hi Public Health Nutrition Listserv Members:

We are doing some market research.  I was wondering if anyone could direct
me to some focus group protocols for gathering information from college
students regarding how to present a positive health behavior change message
relating to increasing fruit and vegetable intake and physical activity.
Basically, we'd like to find out what types of messages our population
would
they hook into?

Here at North Dakota State University we have some great technology called
the Decision Center where we can gather people together using computers to
generate discussions.  A question is posed and then participants have an
opportunity to express their views or opinions while at the same time
seeing
what other people have to say (all anonymously).  When everyone is finished
with their comments participants rank all of the statements/answers.  We
plan on using this with college students to gather qualitative data about
nutrition and physical activity and how to present a positive health
behavior change message using local media (radio mainly).

Please email me directly at Abby_Gold at ndsu.nodak.edu

Thank you.



Abby Gold, MPH, LRD

Abby_Gold at ndsu.nodak.edu
Phone:  701/231-7482
Fax:  701/231-7174
North Dakota State University
Department of Food and Nutrition
PO Box 5057
Fargo, ND  58105-5057