Teenage girls and the Internet
eganj at co.oakland.mi.us
Mon Mar 20 05:10:08 PST 2000
Thank you, so much on behalf of two daughters.
Laura Larsson wrote:
> This clip seemed to spark lots of ideas for social marketing to teenage
> girls in my mind. But would we have to compromise a teen's right to
> privacy to market?
> Source: Benton Foundation's Communications-related Headlines, for
> TEEN GIRLS FEEL THE NET EFFECT - SITES LET THEM 'FEEL LIKE SOMEBODY'S
> LISTENING', BUT IS PRIVACY THE PRICE?
> Issue: Internet
> Teenage girls, especially 12 to 15, are one of the fastest-growing
> groups on
> the Internet, according to Teenage Research Unlimited. In 1996, 54% were
> online; by 1999, it's 87%. What teen girls like best about the Internet
> the ability to chitchat, use bulletin boards, supervised chat rooms,
> and especially instant messaging. They also like participating in
> giving their opinion on almost anything, including issues like, "Is your
> a dork?" But what the teens might not realize is that the opinions and
> feelings that they so freely share are sold to market researchers. "It's
> unbelievable the things they are willing to and want to share," said
> Ready, director of research at SmartGirl. This selling of teen
> is troubling to Internet watchdogs. "That's what they [teen sites] are
> really about, picking the brains of teens. They often pose as your
> friend...when in fact what they want to do is find out how to market to
> kids," said Kathryn Montgomery of the Center for Media Education (CME).
> was part of the coalition that fought for the Children's Online Privacy
> Protection Act, taking effect April 21, which will force sites that
> visitors under 13 to have to obtain parental permission before
> personal information.
> [SOURCE: USAToday (3D), AUTHOR: Dru Sefton]
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