Teenage girls and the Internet

[Egan, Jean]

Thank you, so much on behalf of two daughters.

Laura Larsson wrote:


> Friends:

>

> This clip seemed to spark lots of ideas for social marketing to teenage

> girls in my mind. But would we have to compromise a teen's right to

> privacy to market?

>

> Source:  Benton Foundation's Communications-related Headlines, for

> 3/14/2000

>

> TEEN GIRLS FEEL THE NET EFFECT - SITES LET THEM 'FEEL LIKE SOMEBODY'S

> LISTENING', BUT IS PRIVACY THE PRICE?

> Issue: Internet

> Teenage girls, especially 12 to 15, are one of the fastest-growing

> groups on

> the Internet, according to Teenage Research Unlimited. In 1996, 54% were

>

> online; by 1999, it's 87%. What teen girls like best about the Internet

> is

> the ability to chitchat, use bulletin boards, supervised chat rooms,

> e-mail

> and especially instant messaging. They also like participating in

> surveys,

> giving their opinion on almost anything, including issues like, "Is your

> dad

> a dork?" But what the teens might not realize is that the opinions and

> feelings that they so freely share are sold to market researchers. "It's

>

> unbelievable the things they are willing to and want to share," said

> Karen

> Ready, director of research at SmartGirl. This selling of teen

> information

> is troubling to Internet watchdogs. "That's what they [teen sites] are

> really about, picking the brains of teens. They often pose as your

> friend...when in fact what they want to do is find out how to market to

> kids," said Kathryn Montgomery of the Center for Media Education (CME).

> CME

> was part of the coalition that fought for the Children's Online Privacy

> Protection Act, taking effect April 21, which will force sites that

> target

> visitors under 13 to have to obtain parental permission before

> collecting

> personal information.

> [SOURCE: USAToday (3D), AUTHOR: Dru Sefton]

> http://www.usatoday.com/usatonline/20000314/2026877s.htm

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