[PHNUTR-L] (CSPI), the Campaign for Commercial-Free Childhood (CCFC), MA parents will not proceed with lawsuit against Kellogg

[Kathrynne Holden]

Colleagues, the following is FYI and does not necessarily reflect my own
opinion. I have no further knowledge of the topic. If you do not wish to
receive these posts, set your email filter to filter out any messages
coming from   @nutritionucanlivewith.com    and the program will remove
anything coming from me.
---------------------------------------------------------

After a year and a half of negotiations, CSPI has come to an agreement 
with Kellogg Company to adopt nutrition standards for the foods it 
advertises to young children. This is an historic commitment, and thus 
the Center for Science in the Public Interest (CSPI), the Campaign for 
Commercial-Free Childhood (CCFC), and two Massachusetts parents will not 
proceed with a lawsuit against the company.

According to the agreement with Kellogg, foods advertised on 
media—including TV, radio, print, and third-party Web sites—that have an 
audience of 50 percent or more children under age 12 will have to meet 
new nutrition standards. In addition, Kellogg will not:


     * Advertise to children any foods in schools and preschools that 
include kids under age 12;
     * Sponsor product placements for any products in any medium 
primarily directed at kids under 12;
     * Use licensed characters (Shrek, SpongeBob, etc.) in mass-media 
advertising directed primarily to kids under 12 (for example, on the 
labels of food packages unless those foods meet the nutrition standards);
     * Use branded toys in connection with foods that do not meet the 
nutrition standards.

Video:  CSPI Executive Director discusses the settlement.

More information:  Press release and related documents
http://www.cspinet.org/new/200706141.html

-- 
Kathrynne Holden, MS, RD < fivestar at nutritionucanlivewith.com >
"Ask the Parkinson Dietitian"  http://www.parkinson.org/
"Eat well, stay well with Parkinson's disease"
"Parkinson's disease: Guidelines for Medical Nutrition Therapy"
http://www.nutritionucanlivewith.com/