(CSPI), the Campaign for Commercial-Free Childhood (CCFC),
MA parents will not proceed with lawsuit against Kellogg
fivestar at nutritionucanlivewith.com
Thu Jun 14 17:42:54 PDT 2007
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After a year and a half of negotiations, CSPI has come to an agreement
with Kellogg Company to adopt nutrition standards for the foods it
advertises to young children. This is an historic commitment, and thus
the Center for Science in the Public Interest (CSPI), the Campaign for
Commercial-Free Childhood (CCFC), and two Massachusetts parents will not
proceed with a lawsuit against the company.
According to the agreement with Kellogg, foods advertised on
media—including TV, radio, print, and third-party Web sites—that have an
audience of 50 percent or more children under age 12 will have to meet
new nutrition standards. In addition, Kellogg will not:
* Advertise to children any foods in schools and preschools that
include kids under age 12;
* Sponsor product placements for any products in any medium
primarily directed at kids under 12;
* Use licensed characters (Shrek, SpongeBob, etc.) in mass-media
advertising directed primarily to kids under 12 (for example, on the
labels of food packages unless those foods meet the nutrition standards);
* Use branded toys in connection with foods that do not meet the
Video: CSPI Executive Director discusses the settlement.
More information: Press release and related documents
Kathrynne Holden, MS, RD < fivestar at nutritionucanlivewith.com >
"Ask the Parkinson Dietitian" http://www.parkinson.org/
"Eat well, stay well with Parkinson's disease"
"Parkinson's disease: Guidelines for Medical Nutrition Therapy"
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