FYI: More alcohol ads than jeans ads for teens on TV

[Laura Larsson]

Friends:

This is a FYI. If you aren't at an institution that has newspaper access 
you might not be able to get the New York Times story, but here is a 
clip from the Benton Foundation's Communications-related Headlines for 
December 19, 2002 to tell you about it. There should  be more 
information at the Georgetown University's Center on Alcohol Marketing 
and Youth located at http://camy.org/ .

ALCOHOL ADS ON TV FIND A YOUNG AUDIENCE
Young people see more television commercials for alcoholic beverages than
they do for jeans, sneakers or acne creams, according to a new study from a
health policy group. Although the liquor industry says its television ads
are aimed at those aged 21 and older, a report from the Center on Alcohol
Marketing and Youth at Georgetown University found that teenagers are
receiving a disproportionate share of those messages. Alcohol ads, according
to the study, appeared during 13 of the 15 most popular shows among
teenagers. Of the 208,909 alcohol commercials on television in 2001 studied
by the researchers, they found that nearly a quarter of them were more
likely to be seen by teenagers than by adults, despite the voluntary
guidelines minimizing the number of ads viewed by minors.
[SOURCE: New York Times, AUTHOR: John Schwartz]
(http://www.nytimes.com/2002/12/18/business/media/18ADCO.html)

-- 
Regards,

Laura Larsson
Digital Asset Manager

Clinical Faculty
Health Services, Box 357660
University of Washington
Seattle, WA  98195
larsson at u.washington.edu
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