FYI: More alcohol ads than jeans ads for teens on TV

[Nancy Sutherland]

In addition to the report analysing alcohol in TV ads, CAMY put put a
report in Setp. 2002 called "Overexposed: Youth a Target of Alcohol
Advertising in Magazines."

http://camy.org/research/files/overexposed0902.pdf

Nancy Sutherland
Alcohol & Drug Abuse Institute
University of Washington
adailib at u.washington.edu



On Thu, 19 Dec 2002, Laura Larsson wrote:

> Friends:
>
> This is a FYI. If you aren't at an institution that has newspaper access
> you might not be able to get the New York Times story, but here is a
> clip from the Benton Foundation's Communications-related Headlines for
> December 19, 2002 to tell you about it. There should  be more
> information at the Georgetown University's Center on Alcohol Marketing
> and Youth located at http://camy.org/ .
>
> ALCOHOL ADS ON TV FIND A YOUNG AUDIENCE
> Young people see more television commercials for alcoholic beverages than
> they do for jeans, sneakers or acne creams, according to a new study from a
> health policy group. Although the liquor industry says its television ads
> are aimed at those aged 21 and older, a report from the Center on Alcohol
> Marketing and Youth at Georgetown University found that teenagers are
> receiving a disproportionate share of those messages. Alcohol ads, according
> to the study, appeared during 13 of the 15 most popular shows among
> teenagers. Of the 208,909 alcohol commercials on television in 2001 studied
> by the researchers, they found that nearly a quarter of them were more
> likely to be seen by teenagers than by adults, despite the voluntary
> guidelines minimizing the number of ads viewed by minors.
> [SOURCE: New York Times, AUTHOR: John Schwartz]
> (http://www.nytimes.com/2002/12/18/business/media/18ADCO.html)
>
> --
> Regards,
>
> Laura Larsson
> Digital Asset Manager
>
> Clinical Faculty
> Health Services, Box 357660
> University of Washington
> Seattle, WA  98195
> larsson at u.washington.edu
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