PNW SOPHE Fall Conference
cphilli at swedish.org
Fri Sep 26 13:27:00 PDT 1997
The Pacific Northwest chapter of the Society of Public Health Educators (aka
PNW SOPHE) is proud to present it's Fall 1997 conference:
Health Education: Materials that Work!
There are TWO different programs this year.
Program 1: Spokane, WA --- Oct. 21 & 22 at the Ramada Inn at Spokane
Health Education: Materials that Work --- How to Develop Readable Health
Come to two half days for a hands on workshop with Audrey Riffenburth, a
nationally recognized expert in readability, literacy, and "Plain English".
Audrey and her firm, Riffenburgh and Associates, specialize in helping
health professionals write highly effective materials for consumers through
"Plain English" writing.
"Plain English" is a consumer movement, strong in the United Kingdon since
the early 1970s and is just emerging in the United STates. It challenges
organizations, health care providers and businesses to leave their formal
technical writing behind. Instead, consumers are asking for
straightforward, consise and clear writing which can be easily understood.
Plain English will help you:
* write better materials
* develop materials that are more effective for your specific audience
* improve consumer satisfaction and confidence
* save money on materials that aren't effectively reaching audiences.
Program 2: Tacoma/Fife, WA --- Oct. 24 at the Best Western Executive Inn
Health Education: Materials that Work
Join nationally recognized literacy speaker, Audrey Riffenburgh, for an
overview of literacy issues, "marketing" to target audiences, probably
reading level of your audiences, and other factos which make printed
materials hard to read.
Then, attend two of four workshops offered on specifice health education
materials topics. Workshops include:
A. Building Cultural Competency Into Health Education Materials. June
Beleford and Maryse Brock from the Seattle-King County Public Health
B. Quality Computer Programs for Health Education. Margo Harris -
moderator. Panel Discussion participants: Debra Vinci, UW Hall Health
Primary Care Center, Mary Jo Stroh, Group Health Cooperative, and Ben
Leifer, Seattle King County Public Health Department.
C. Health Outreach Picture-Stories: Creating and Using Comic Books and
Fotonovelas for Health Outreach. Tom Furtwangler, UW Novela Health
D. Writing and Evaluating Materials. Audrey Riffenburgh of Riffenburgh
For more information about the conference (e.g. the workshop descriptions
and objectives), or to receive a brochure, please respond to this email (I
recommend privately, not to the list) or call Jodi Olson at (206) 386-3955
Register early and register all your friends! Please share this posting as
We hope to see you there!
Cyndi Phillips and Jodi Olson
PNW SOPHE Program Committee Co-Chairs
More information about the PNWHEALTH