PNW SOPHE Fall Conference

[Cyndi Phillips]

The Pacific Northwest chapter of the Society of Public Health Educators (aka
PNW SOPHE) is proud to present it's Fall 1997 conference: 

Health Education: Materials that Work!

There are TWO different programs this year.

Program 1: Spokane, WA --- Oct. 21 & 22 at the Ramada Inn at Spokane 
           International Airport

Health Education: Materials that Work --- How to Develop Readable Health
Education Materials

Come to two half days for a hands on workshop with Audrey Riffenburth, a
nationally recognized expert in readability, literacy, and "Plain English".
Audrey and her firm, Riffenburgh and Associates, specialize in helping
health professionals write highly effective materials for consumers through
"Plain English" writing.

"Plain English" is a consumer movement, strong in the United Kingdon since
the early 1970s and is just emerging in the United STates.  It challenges
organizations, health care providers and businesses to leave their formal
technical writing behind.  Instead, consumers are asking for
straightforward, consise and clear writing which can be easily understood.
Plain English will help you:
	* write better materials
	* develop materials that are more effective for your specific audience
	* improve consumer satisfaction and confidence
	* save money on materials that aren't effectively reaching audiences.

Program 2: Tacoma/Fife, WA --- Oct. 24 at the Best Western Executive Inn

Health Education: Materials that Work

Join nationally recognized literacy speaker, Audrey Riffenburgh, for an
overview of literacy issues, "marketing" to target audiences, probably
reading level of your audiences, and other factos which make printed
materials hard to read.

Then, attend two of four workshops offered on specifice health education
materials topics.  Workshops include:

A.	Building Cultural Competency Into Health Education Materials.  June 
     Beleford and Maryse Brock from the Seattle-King County Public Health 
     Department.

B.  Quality Computer Programs for Health Education.  Margo Harris - 
    moderator.  Panel Discussion participants:  Debra Vinci, UW Hall Health 
    Primary Care Center, Mary Jo Stroh, Group Health Cooperative, and Ben 
    Leifer, Seattle King County Public Health Department.

C.	Health Outreach Picture-Stories: Creating and Using Comic Books and 
     Fotonovelas for Health Outreach.  Tom Furtwangler, UW Novela Health 
     Education.

D.	Writing and Evaluating Materials.  Audrey Riffenburgh of Riffenburgh 
     and Associates.



For more information about the conference (e.g. the workshop descriptions
and objectives), or to receive a brochure, please respond to this email (I
recommend privately, not to the list) or call Jodi Olson at (206) 386-3955

Register early and register all your friends!  Please share this posting as
appropriate.

We hope to see you there!


Cyndi Phillips and Jodi Olson
PNW SOPHE Program Committee Co-Chairs