Population Health Forum Website Development Outline

[Stephen Bezruchka]

Linn Gould has put together the outline from our meeting last week.  This
is an exciting process, and I hope you will offer your help to get this
going.  It is a great way to learn about presenting the ideas, as well as
about the ideas themselves.  Stephen

*****
Volunteers are needed to help write website conent.

Attached and also imbedded below is a description of the new PHF website and
the web site outline.  Please review it and contact Linn Gould at
erdaenv at aol.com if you would like to assist in writing contact for any
section.  If we don't hear from people, we may assign names.
Next meeting is Wednesday, April 30, 5-6 pm, H670 where Bud Nicola will
present a mock up website and we will discuss who is writing what.



Population Health Forum Web site

Mission
The Population Health Forum, an organization of health activists
originally launched at the University of Washington, raises awareness of,
promotes dialogue about, and explores how political, economic and
social inequalities interact to reduce the overall health status of our
society.  We host forums, sponsor discussions, develop curriculum, and teach
courses,  sponsor workshops, and provide speakers to promote knowledge and
to advocate for action in service of a healthier society.

Audiences
Ø   General public
Ø   Academics
Ø   Students
Ø   Fellow researchers
Ø   Interested public (heard one of our speeches)
Ø   Community organizations
Ø   Special interest groups
Ø   Labor unions
Ø   High school students
Ø   Public health departments and workers
Ø   Worldwide audience via Internet
Ø   Policy makers
Ø   Media

Purposes of Web site
Ø   Implies legitimacy
Ø   Education
Ø   Recruiting
Ø   Information sharing
Ø   invite submissions
Ø   listserv
Ø   Publicize upcoming events
Ø   Education, curriculum (service)
Ø   Advocacy
Ø   Discuss potential impact of policy on public health
Ø   Media portal
Ø   sample columns
Ø   letters to editor
Ø   news releases
Ø   Links to worldwide network
Ø   Policy/current events analysis

Key messages
Ø   Wealth inequality affects health
Ø   Rank hierarchy - health Olympics
Ø   Equality is good for your health
Ø   Fairness
Ø   Social and socioeconomic justice
Ø   Lessons can be learned by looking at health in different nations.



Web site outline

(bolded headings are the buttons from the home page, each of which
constitutes a second-level page with its own content as listed). This outline
goes to the first three (and in a few cases four) levels.

Home
Ø   Headline
Ø   Graphic image
Ø   Short description taken from mission statement
Ø   Navigation to the following six sections

Issues
Ø   What is population health?
Ø   Income inequality and population health
Ø   Income & health
Ø   Hierarchy & health
Ø   Environment & health inequality
Ø   Crime & violence
Ø   Structural violence
Ø   Environmental health
Ø   Environmental justice
Ø   Structure of society & health
Ø   Global health
Ø   Health Olympics (US ranking)
Ø   Social cohesion
Ø   Social capital
Ø   What is the problem?
Ø   Criticism
Ø   Quotes
Ø   Papers (from existing site)
Ø   Cartoons
Ø   Policy implications


Programs
Ø   University courses
Ø   K-12 curriculum
Ø   Contests for jokes & cartoons
Ø   Events
Ø   Educational forums
Ø   Labor forums
Ø   Speaker's bureau
Ø   Where is Stephen speaking?

Information resources
Ø   Glossary (from existing site - include definitions)
Ø   Bibliography
Ø   Slide presentations
Ø   Posters
Ø   Join our listserv
Ø   Seattle-based
Ø   International
Ø   Measurement tools
Ø   Gini index
Ø   Robin Hood index

About us
Ø   Mission statement & goals
Ø   History
Ø   Services available from us
Ø   People to contact

What can I do?
Ø   Join us
Ø   Groups & campaigns we support
Ø   Ideas for activists
Ø   Model impact statement on population health
Ø   Press room
Ø   Press releases
Ø   Sample letters to the editor
Ø   Sample news stories

Links
Ø   Network of public health scholars
Ø   Fun
Ø   Cartoons
Ø   Games
Ø   Money game
Ø   Prisoner's dilemma
Ø   Web sites
Ø   Suzuki Web site
Ø   Raphael
Ø   Pew World Attitudes Survey
Ø   WHO-EURO
Ø   CCEJ

(contact information at the bottom of every page)
Search engine at top of home page
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